Spring 2015, Vol. 12, No. 3

    Will consumers stop agricultural technology?

    One of the most perplexing paradoxes of modern life is that consumers will willingly ingest potent mixes of chemicals or submit to analysis by some of the most advanced technological instruments in order to sustain their health, yet baulk at the use of the same technology in the production of the food they consume. 
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    The Implications of Societal Risk Management on Agricultural Productivity 
    Mark Swift

    The scope for agricultural productivity gains is immense with technologies such as autonomous systems and biotechnology. However, there is a growing concern in modern society about the safety of the systems which underpin a modern lifestyle. The full potential of productivity enhancing tools is likely to be impeded by society, using risk management instruments such as the precautionary principle. buy now

    Building Trust When Science and Consumers Collide
    Charlie Arnot

    Fortified by their own sources of information and their own interpretations of research, doubters have declared war on scientific consensus in food production. How can the food system connect with consumers who reject science? The Center for Food Integrity 2014 consumer trust research provides a model for making complex and controversial technical information relevant and meaningful. buy now

    Food, Genetic Engineering and Public Opinion: Do Popular Concerns Matter?
    Diederik van der Hoeven

    Can scientists learn from listening to public reaction to the products they develop? and should they? Biotechnological researchers need to learn from the public’s views; it seems to me that there is a kind of innate wisdom in the public mind. That is to say: an unfavourable public reaction is not just a nuisance, but may well represent a genuine moral judgment. buy now

    Review of Asian Consumer Attitudes Towards GM Food and Implications for Agricultural Technology Development in Australia
    Alice Woodhead, Tim Sun, Julie Cotter and Tek Maraseni

    How do we define and manage the development of new agricultural technologies on the farm while taking into account Asian consumer purchasing preferences? Do we focus on brand Australia – clean, green and safe for wealthier Asian’s who will pay higher prices for Australian non-GM produce or do we develop GM crops and food products for poorer consumers? buy now

    Biotechnology Applications for Consumers in Developing Areas and Consumer Acceptance
    Emmanuel S Domonko, Brandon R McFadden and Conner Mullally

    Malnutrition is the most common cause of death for young children and pregnant women in developing countries. Adoption of biotechnology such as genetically engineered crops and transgenic livestock provides an alternative solution against malnutrition in these regions since most consumers are also producers of agricultural products. However, the potential positive impacts of biotechnology can be limited by public acceptance. 
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    Public Attitudes Relevant to Livestock Animal Welfare Policy
    Grahame Coleman, Vanessa Rohlf, Samia Toukhsati and Dominique Blache

    Rising concerns for animal welfare standards from consumers have started to change the way we produce and purchase meat products. Engaging in public forums has become a popular way to express individual and community views on animal welfare. This can have a considerable influence on how governments either react to publicised ‘animal welfare events’ or regulate contentious management now