2014 Summer - Brand Australia: Does Australian agriculture need a national brand?

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FPJ1104E - Ahchow, R (2014), Does the Australian Agricultural Sector Need a Common National Brand to Promote its Products in International and Domestic Markets?

Ahchow, R (2014), Does the Australian Agricultural Sector Need a Common National Brand to Promote its Products in International and Domestic Markets?, in Farm Policy Journal, Vol. 11, No. 4, Summer Quarter 2014, pp. 31-41

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