The Australian Farm Institute publishes a quarterly Farm Policy Journal. Details of the Journal, subscription base, distribution, and the benefits of advertising in the Journal are outlined below.
In each edition of the Journal there are positions available specifically for advertising purposes. The Australian Farm Institute seeks expressions of interest from potential advertisers, either on a single-edition basis, or under a longer-term arrangement.
For further information download our 'Media Pack' or contact Tracey Bligh.
|Farm Policy Journal
- The Farm Policy Journal aims to become recognised as a prime source of objective and well-considered information on farm policy and agricultural trends, both within Australia and internationally.
- Provides a forum for debate and an exchange of ideas on farm policy issues.
- Quarterly publication produced by the Australian Farm Institute, with publication dates in the last week of February, May, August, and November.
- Contributors include academics, policy-makers and consultants working in agriculture or closely related fields.
- Initial editions structured around specific themes, although the Australian Farm Institute will contribute editorials and papers on Institute research projects.
- 64 page, A4 size publication, professionally designed and printed with a four-colour cover and two-colour text and graphics throughout the rest of the document.
|Benefits of Advertising in the Farm Policy Journal
- An excellent opportunity for highly targeted promotion with key decision makers in agriculture in Australia.
- Being identified with the Farm Policy Journal through advertising will enhance the profile of an organisation as one that is committed to agriculture.
- Journal has an extended ‘shelf-life’ – rather than being disposed of after a week, it is anticipated that recipients will retain each edition of the Journal for future reference.
- Target audience includes key decision-makers in Australian agriculture, and progressively overseas.
- Readership consists of Australian political leaders, senior agricultural journalists, key agricultural policy-makers, senior personnel in farmer and farm commodity organisations, Managing Directors and Chief Executive Officers of agribusiness and corporate agriculture, University academics, senior staff in Australian consultancy firms and prominent farmers.
- A target of 1500 subscriptions has been set, with the anticipation that two thirds of these will be within Australia, one third overseas.
- Distributed electronically to a range of relevant persons in NZ, US, Denmark, Italy, Canada and the UK.
- Journal and individual articles available electronically, either by e-mail or via a ‘pay-for-download’ website electronically.